30 years of neuroscience research — translated into plain language, actionable habits, and a few things that will make you genuinely angry you weren't taught this sooner.

Norman spent 30 years as a neuroscience professor researching how the brain regulates dopamine and reward, attention and focus, sleep architecture, and the stress response.

When he retired, he started reading what his colleagues were publishing — and realised how little of it was reaching regular people. The gap between what neuroscience knows and what people are actually told is, in his words, "personally offensive."